Later
Content Marketing Specialist
Later is the #1 Social Media Management Platform & Link in Bio tool.
Newsletters
I led and executed Later’s newsletter strategy, which included writing, building, and distributing two weekly newsletters for an engaged audience of over 1.5M. Through A/B testing and optimization, the newsletter has maintained an average open rate of 35% and drives over 80,000 monthly sessions to the Later blog.
Gated Content
I created gated content for Later's Resource Hub, including free downloadable checklists, templates, and email courses. By using market research to inform our content offerings and optimizing landing page copy for SEO, we drove 1.3M+ organic traffic sessions to later.com in from January to August 2023.
Together, the Resource Hub and Newsletter were instrumental in generating 67K+ new leads in 2023.
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Instagram Audit Checklist
Ready to level up your Instagram? Get the tools you need to run an Instagram audit with our step-by-step guide.
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Kickstart Your Social Media Manager Career
Dreaming of a career in social media? Make it happen with this 5-day email challenge.
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Instagram Comments & DMs Templates
Streamline your conversations with 40+ expert replies for every scenario.
Blogs
7 Influencer Marketing Campaigns to Inspire Your Next Launch
Ready to crush your campaign goals?