ABOUT

Watson Farms is a family-owned Pick Your Own Farm & Market that has been a permanent fixture in Durham Region since 1970. With COVID-19 restrictions bringing new popularity to agri-tourism, Watson Farms had a unique opportunity to become a destination for safe, outdoor experiences in the GTA. I worked with Watson Farms to develop a brand mission, voice, and visuals, setting the stage for a successful re-launch of the brand in Spring 2021.

RESULTS

With a fresh new look and a collection of original photography captured by our in-house photographer, we aimed to capture the nostalgia of a day at the farm with Watson Farm’s social channels. In less than one year, Watson Farms increased their Instagram following by 625%, expanding their community from 800 followers to almost 5,000. The farm experienced its busiest season yet, successfully launching a weekend Pop Up Market featuring local vendors, adding two food trucks, and a new corn maze to the farm experience.