ABOUT

GLOW Beauty Bar, a Toronto-based boutique facial spa had recently launched their new spa-grade product line, Glowtox. I worked with GLOW to create a custom content package including product photography, engaging short-form video, and social media-ready graphics. Our goal was to lay the foundation for a cohesive social media presence that would illustrate the Glowtox brand story and inspire their existing audience to hit follow.

RESULTS

The GLOW Beauty Bar team now has a collection of ready-to-post content and the framework to inform future posts. With a combination of video, photo, and graphic content, their social media profiles offer visual inspiration and value to their target audience. Plus, the product photography provided was repurposed for the Glowtox website to deliver consistency across all channels.