ABOUT

Watson Farms is a family-owned Farm and a permanent fixture in Durham Region since 1970. With COVID-19 restrictions bringing new popularity to agri-tourism, Watson Farms had a unique opportunity to become a destination for safe, outdoor experiences in the GTA. I worked with Watson Farms to develop their social strategy and implement updated branding, laying the groundwork for a successful re-launch of the brand.

RESULTS

With a fresh new look and a collection of original photography captured by our in-house photographer, we aimed to capture the nostalgia of a day at the farm with Watson Farm’s social channels. In less than one year, Watson Farms increased their Instagram following by 625%, expanding their community from 800 followers to more than 6K. The farm experienced its busiest season yet, facilitating the addition of a weekend pop-up market, new food & beverage offerings, and an expanded playground area.