Sonder Influencer Marketing
Content & Community Specialist
We kicked off the year with ambitious goals to scale Sonder’s Influencer Program. Our ticket to success? Streamlining our process with automation and fine-tuning our recruiting strategy. In 2024, we’ve hosted 100+ top influencers in cities around the world.
@sebastien.closuit
Strategy & Recruiting
In collaboration with the brand team, I developed an Influencer Marketing Playbook that informed our approach to recruiting, negotiating, and collaborating with influencers. This strategy has helped us to foster long-term relationships, generate authentic content, and build a loyal community around Sonder. In 2024, we’ve had successful partnerships with leading creators, such as Ethan Barber, Justine Snacks, and Frances Tiafoe.
2024 Results
22M
Total Impressions
8.6%
Average Engagement Rate
+30%
Increase in Sessions
+88%
Increase in Bookings
Influencer Collaborations
@ethanbarber.co | 204K views
@bronzeavery | 11K views
@shenaegrimesbeech | 369K views
Promo Code Program
In early 2024, we introduced a promo code program to improve conversions and continue scaling our influencer initiative. We worked alongside the revenue management and city teams to generate unique promo codes for each creator. This program has contributed to an 88% increase in bookings from the previous year, exceeding our revenue targets.
@northsouthtravels