Sonder Social Media
Content & Community Specialist
As an innovator in the hospitality & travel industry, Sonder’s organic social media plays a key role in the brand’s success. By leveraging user-generated content and a community-first approach, I helped to dial in our social strategy and boost brand awareness.
Defining Our Digital Identity
As a digital-first brand, our customer’s journey starts on social. I collaborated with the brand team to build an online identity that’s distinct enough to make an impact and flexible enough to adapt to social trends. By combining our professional photography with guest-captured content and engaging captions, we created a feed that reflects the Sonder experience: consistent, modern, and inviting.
2024 Results
10M
Impressions
64K
Engagements
+20K
New Followers
+60%
Increase in Sessions
Boosting Bookings on Social
With an opportunity to enhance our social channels as sales drivers, I implemented a link in bio tool to maximize linking opportunities and introduced monthly performance reviews. I leveraged analytics to identify trends, optimize posts, and drive bookings. As a result, we’ve expanded our audience and turned followers into customers.
+600%
YoY increase in bookings
+480%
YoY increase in revenue
