ABOUT

Wicked Hair Salon is an independently-owned and operated salon on a mission to set a new industry standard in client service. With an innovative gender-neutral pricing structure, convenient video consultations, and second-to-none client experiences, Wicked needed a social presence that reflected their unique brand position. Our strategy set out to encourage brand loyalty by elevating Wicked Hair Salon’s social media channels with creative, engaging content, led by an education-first approach.

RESULTS

I collaborated with our in-house photographer to establish a bold aesthetic, complemented by custom graphics and a distinctly playful brand voice. We optimized their profile with a refined take on their existing branding and a hyper-local hashtag strategy. Despite COVID-19 restrictions on the personal services industry at the time, we were able to increase their followers by 31% and boost engagement by 30%, growing the community to over 1,020 clients in just three months.