Later Newsletter

Content Marketing Specialist (Email)

Later’s newsletter is a go-to resource for 1M+ social media managers and marketers around the world. I was responsible for leading and executing the newsletter strategy, including copy, structure, and reporting on twice-weekly sends.

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Results

1.2M

Engaged Subscribers

35%

Average Open Rate

200K

Unique Opens

80K

Monthly Sessions to Later.com

Later for Creators Newsletter

In preparation for the launch of Later Influence™, our objective was to engage our existing creator audience and acquire qualified new leads. Collaborating with the creative team, I built a monthly newsletter exclusively for creators and influencer marketers, positioning Later as a leader in the space and expanding our creator audience.

86K

Subscribers

31%

Open Rate

2.4%

Click Rate

  • "Later is my favorite email newsletter that I get. Great creative, easy to read, drives engagement, but doesn't have too much going on. Go sign up for their newsletter."

    Pete Eterno, Whitelabeled Media

  • "Later's newsletter is one that I usually read in it's entirety—which I can't always say I do with other newsletters that hit my inbox!"

    Michaela, Later Subscriber

  • "I get something out of nearly every email. My team and I love Later!

    Nikos, Later Subscriber

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