Later Resource Hub
Content Marketing Specialist
In 2023, Later’s Content Marketing team tackled a complete overhaul of our Resource Hub. The goal? To boost organic search traffic and generate new leads. Working alongside the in-house creative and SEO teams, I produced new gated assets and optimized existing content for search.
Gated Content
I created updated marketing guides and landing pages for Later's Resource Hub, including checklists, templates, and email courses. Using market research and SEO to inform our content strategy, we exceeded our goals and published 200+ new or updated content pieces as a team.
Results
9.8M
Organic Search Sessions in 12 Months
100K
New Leads Acquired in 12 Months
416%
Increase in Social Traffic to Resource Hub
200+
New or Updated Assets
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Instagram Audit Checklist
Ready to level up your Instagram? Get the tools you need to run an Instagram audit with our step-by-step guide.
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Kickstart Your Social Media Manager Career
Dreaming of a career in social media? Make it happen with this 5-day email challenge.
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Instagram Comments & DMs Templates
Streamline your conversations with 40+ expert replies for every scenario.
Blogs
7 Influencer Marketing Campaigns to Inspire Your Next Launch
Ready to crush your campaign goals?