ABOUT

Horseshoe & Co. is a Platinum HubSpot Partner, offering expert consulting from onboarding to optimization to help businesses grow with HubSpot. As more companies shifted to remote work, there was an increased demand for CRM support, particularly in the Software as a Service (SaaS) space. With a new focus on SaaS clients, the brand was ready for a new look and an updated social media presence to match. Our objective was to encompass the friendly feel and rural setting of their small business while complementing the existing HubSpot brand.

*Note: Horseshoe & Co. has since been acquired by Vendili Digital Group.

RESULTS

As Horseshoe & Co.’s Marketing Manager, I played a key role in the re-branding process. With a new logo and colour palette provided by a brand designer, I designed a suite of social media posts and templates to usher in the new branding.

I lent my copywriting skills to a number of tasks including blog writing, newsletters, website copy, and lead magnet development to provide value to potential clients and position Horseshoe & Co. as an authority on all things HubSpot. I successfully pitched the brand to a number of industry-specific podcasts, helping Horseshoe & Co. to reach new audiences in the SaaS space.